Three pricing models. Six providers. Real numbers instead of “contact us” walls.
Effective CPI: $6.25 — high CAC, typical for fintech/regulated verticals.
High acquisition vs. base ratio. You’re acquiring 200,000 installs/mo against 0.3M MAU — that’s 69.0% monthly replacement. If your MAU isn’t growing proportionally, most of these installs may be replacing churned users rather than adding new ones.
| Provider | Monthly | Annual |
|---|---|---|
Grovs CloudRecommended | $557 | $6,686 |
Branch | $1,450 | $17,400 |
Kochava | $2,180 | $26,160 |
Singular | $4,000 | $48,000 |
Adjust | $5,800 | $69,600 |
AppsFlyer | $16,800 | $201,600 |
| Feature | Branch | Kochava | Singular | Adjust | AppsFlyer | Grovs |
|---|---|---|---|---|---|---|
| Fraud prevention | — | — | — | +15% | +20% | Included |
| Raw data exports / ETL | $2,000/mo | $1,500/mo | $2,000/mo | $2,000/mo | $2,500/mo | Included |
| Overage penalty | 1.5–2× | 1.5–2× | 1.5–2× | 1.5–2× | 1.5–2× | None |
| Open-source & auditable | No | No | No | No | No | Yes |
Most competitors offer a free tier for tiny apps. Once you cross their limit (usually 10K–15K events), you don’t pay per-use — you jump to an Enterprise Contract with a $2,500–$4,500 monthly floor. Grovs is the only provider that scales smoothly from $0 to $10,000 without the “Contract Cliff.”
Legacy MMPs charge a Minimum Monthly Commitment and a “Success Tax” on your ad spend. Grovs Cloud is the only platform with true utility pricing — you only pay for the users you actually support, with no hidden platform floors.
*Free tiers have strict limits and jump to enterprise minimums on overage. Estimates based on published pricing and market data. Actual costs vary by contract.
Why legacy pricing models work against you as you grow.
AppsFlyer and Branch are built like agencies. They want retainers to cover their sales teams and overhead. Grovs is built like infrastructure, more like AWS or Stripe. You pay for what you use, whether you’re one person or a thousand. No minimum monthly commitments, no $3,000 jumps because you got a successful shoutout on social media.
Singular takes 0.8% of your ad spend on top of a $2,500 platform fee. If you spend $200K/mo on ads, that’s $4,100/mo just for measurement, with a $4,500 monthly floor whether your campaigns convert or not.
AppsFlyer charges $0.07/conversion on the Growth plan plus ~20% for Protect360. Adjust and Singular don't publish pricing. Branch's self-serve rate was $5/1K MAU. Grovs has no add-ons or multipliers.
Start free with 10,000 MAU. One pricing model, no hidden fees, no data reselling.