CompareUpdated April 2026

How Grovs stacks up against legacy attribution platforms.

An honest, transparent feature-by-feature comparison. We highlight where Grovs leads — and where competitors do.

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Feature comparison

Every feature, side by side. Checkmark means supported, X means not available, ~ means partial support.

Grovs
AppsFlyer
Branch
Adjust
Kochava
Singular
Attribution & Measurement
Deterministic attribution
Probabilistic attribution
SKAdNetwork (SKAN) support
Web-to-app attribution
Multi-touch attribution
View-through attribution
Real-time measurement
Deep Linking
Deferred deep linking
Universal Links / App Links
Branded / custom domains
Fully editable links
QR code generation
Social media previews
Privacy & Data Sovereignty
First-party data only
EU-hosted infrastructure
Open-source codebase
Auditable attribution logic
GDPR compliant
No fingerprinting
Engagement & Messaging
In-app messaging
Cross-app messaging
Referral programs
Smart banners
Revenue & ROAS
In-app purchase tracking
Subscription lifecycle tracking
Ad revenue attribution
Custom revenue events
Revenue attribution by link
Revenue included in all plans
First-party revenue matching
Analytics & Reporting
Cohort analysis
Fraud prevention
Raw data exports
Platform & Integration
iOS SDK
Android SDK
Web SDK
React Native / Flutter
REST API
Self-hosted deployment
Pricing & Support
Free tier available
Transparent public pricing
Self-hosted option
Dedicated support
Migration assistance
50+Features compared
6Platforms evaluated
$0To start with Grovs
100%Open source

Pricing comparison

Real numbers, not “contact us” walls.

Grovs
AppsFlyer
Branch
Adjust
Kochava
Singular
Free tier
10K MAU
12K conversions
10K MAU
1.5K/mo
10K conversions
Yes (attribution + deep linking)
Growth pricing
$1.99 / 1K MAU
$0.07+ / conversion
~$5 / 1K MAU
Custom
$500+/mo
Custom (~$83K/yr avg.)
Enterprise
Custom
Custom
Custom
Custom
Custom
Custom
Self-hosted
Free & open source
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Pricing model
Per MAU
Per conversion
Per MAU
Custom only
Flat + custom
Flat + custom
Transparent pricing
Grovs starts at $0 with 10K MAU free, then $1.99 per 1K MAU.Self-hosted is free forever. No conversion-based pricing, no surprises.
Cost calculatorFull pricing breakdown

What makes Grovs different

The things no legacy platform can offer.

Open Source

Full source code access

Deploy, audit, and customize. No vendor lock-in, ever.

EU-Hosted

European infrastructure

Data stays in the EU by default. GDPR-native architecture.

First-Party Only

No third-party data

We never collect, share, or sell data to ad networks.

Self-Hosted

Run on your servers

Complete data sovereignty with on-premise deployment.

50% Lower Cost

Half the price

More cost-effective than competitors.

Honest Attribution

No fingerprinting

Deterministic-only attribution. No probabilistic guessing.

Ready to switch?

Start free with 10,000 MAU. No credit card, no vendor lock-in.

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