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Insights for Growth Teams
Deep linking, attribution, mobile analytics, and strategies to drive sustainable app growth.
Technology
Should Agents Have Analytics Access? How We Decide Which MCP Tools Are Safe to Ship
1 min read
May 21, 2026
Technology
You Can Self-Host Your Mobile Attribution Stack Now. Here's What It Costs, and What You Give Up.
1 min read
May 18, 2026
General
Your MMP is selling your users' data. I read the privacy policies so you don't have to.
1 min read
May 11, 2026
General
We Open-Sourced Our Attribution Engine. Here's the Code That Replaces Probabilistic Guessing.
1 min read
Apr 21, 2026
General
What the AppsFlyer Supply-Chain Attack Means for Apps Using Shared CDN Attribution
1 min read
Apr 15, 2026
General
Customizable Notifications: Revolutionizing User Engagement and Marketing Strategies
1 min read
Jan 11, 2026
General
Attribution Tracking: Boosting Marketing Success Across Various Industries
1 min read
Jan 11, 2026
General
Cross-Platform Linking: Ensuring Seamless User Experiences Across Devices
1 min read
Jan 11, 2026
General
Deep Linking: Transforming User Experience Across App Categories
1 min read
Jan 11, 2026
General
Deep links explained: direct access to content and increased app downloads.
1 min read
Jan 11, 2026
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