AdAttributionKit is Apple's next-generation attribution framework, building on SKAdNetwork. It provides privacy-preserving measurement for iOS app install campaigns while introducing new capabilities for re-engagement tracking and improved developer tools.
One of the most important improvements is the ability to track re-engagement events. Advertisers can now measure conversions from users who already have the app installed but click on a new ad. This enables better understanding of user retention and re-activation strategies.
AdAttributionKit consolidates all attributions into a single reporting structure. This reduces data fragmentation, improves accuracy, and simplifies performance analysis across campaigns.
Apple has added a new developer mode that provides real-time data and debugging information. This makes testing and validation much faster.
Like SKAdNetwork, AdAttributionKit uses cryptographically signed postbacks to ensure data integrity and prevent tampering. It continues to support 64 conversion values.
AdAttributionKit is built to function across different marketplaces and app distribution platforms, suitable for advertisers operating in various regions with different privacy regulations.
AdAttributionKit and SKAdNetwork will coexist. SKAdNetwork remains fully supported, and advertisers can continue using their existing conversion setups.
The two systems work together without data conflicts. If both record an impression, the most recent ad impression is prioritized to prevent duplication.
AdAttributionKit is Apple's enhanced attribution framework for measuring iOS app install and re-engagement campaigns with privacy preservation.
Not immediately. Both frameworks coexist, with AdAttributionKit introducing additional features gradually.
Yes. They work together without conflicts, and you can transition to AdAttributionKit while maintaining SKAdNetwork compatibility.